Emma Revel Chion – Marketing Intern – My placement

I was involved in several market research tasks which introduced me to databases such as Dun & Bradstreet, allowing me to access information on potential customers from all over the world. Other analytical tasks included making Google cluster maps on companies in a particular sector in a given region, and creating dashboards to analyse Eurotherm’s market positioning in comparison to their competitors. These tasks enabled me to become extremely proficient in Excel and taught me how to collate and analyse data. It also showed me how much of a global presence Eurotherm has, and I found it interesting to learn how they target companies in regions all over the world.

I had a really positive experience working with the Global Marketing Team at Eurotherm, and I have gained countless new skills that I can take back with me to my final year at university and future employment. I liked the responsibility the team gave me to work on projects independently, but they were always there to support me when needed. I felt like my opinion was always valued in the team and enjoyed being given tasks that would challenge me but help me to learn and develop. I would definitely recommend other university students to apply, as it has given me invaluable experience and is generally a great place to work!

Employer Supporting Statement for Emma Revel Chion

2018 Innovation Award

With a strong focus on greater collaboration, transparency across the team and improving our campaign effectiveness, I set Emma the challenge to help support our global marketing team to use our social media channels which were only being used by the US marketer. The challenge is that there are differing ideas and knowledge about social media within our team.

Emma set to work to research best practise, within Schneider Electric and via the internet to work out what is most effective and would build the most traffic for us. She had to wade through a lot of content from different guidelines, the internet and from Eurotherm expert product managers.

This all took focus, patience, the ability to absorb a lot of information and pull out only the relevant nuggets for our Eurotherm guide. Emma reviewed her content time and again, to make it useable from the perspective of a wide team of people and has produced a guide that is logical, simple to follow and truly helpful!

The guide gives each marketer a toolkit to create quality, relevant and truly global posts and alleviates one person having to form posts for everyone, often without the necessary information. This ‘ownership’ will ensure our posts are more authentic, fresher and more timely.

It is a totally new approach and will drive greater awareness of our products, interaction across Eurotherm and with our customers! It’s a significant improvement to working methods and has led to a more structured social media strategy.

Kate Merrick    Eurotherm Global Marketing Manager

Here is a link to the Bournemouth university website if you wanted to read more